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A new era: Mobile-location tracking, user consent and government surveillance
- 18 December, 2017
- Posted by: global
- Category: Competitive research, Economics, Finance & accounting, International, Marketing
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A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history. Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location services off: Since the beginning of 2017, Android phones have been collecting the addresses of
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Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
- 18 October, 2017
- Posted by: global
- Category: Competitive research, Economics, Marketing
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers. A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from
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The eurozone strikes back – why Europe is booming again
- 16 September, 2017
- Posted by: global
- Category: Economics, Finance & accounting, International
Structural reforms since financial crisis are slowly but surely starting to bear fruit, with the lowest unemployment since 2009 and production ratcheted up. It was a story few predicted: the eurozone is growing faster than the United States. When Jean-Claude Juncker gave his annual state of the union speech on Wednesday last week, Europe’s booming economy was
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Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
- 26 July, 2017
- Posted by: global
- Category: Competitive research, Economics, Innovation
Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now
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Stick with Your Concept but Do Your Homework
- 25 December, 2015
- Posted by: global
- Category: Economics
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.