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Facebook makes it easier for advertisers to reach people internationally
- 14 November, 2017
- Posted by: global
- Category: Competitive research, Innovation, International, Marketing
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Facebook has rolled out four new tools for brands to find and advertise to people around the world. Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make it easier. On Tuesday, Facebook rolled out new features to lower the barrier for brands
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Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
- 26 July, 2017
- Posted by: global
- Category: Competitive research, Economics, Innovation
Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now
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Three Social Media Hacks for the Busy Entrepreneur
- 25 December, 2016
- Posted by: global
- Category: Innovation
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.