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A new era: Mobile-location tracking, user consent and government surveillance
- 18 December, 2017
- Posted by: global
- Category: Competitive research, Economics, Finance & accounting, International, Marketing
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A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history. Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location services off: Since the beginning of 2017, Android phones have been collecting the addresses of
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Facebook makes it easier for advertisers to reach people internationally
- 14 November, 2017
- Posted by: global
- Category: Competitive research, Innovation, International, Marketing
Facebook has rolled out four new tools for brands to find and advertise to people around the world. Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make it easier. On Tuesday, Facebook rolled out new features to lower the barrier for brands
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Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
- 18 October, 2017
- Posted by: global
- Category: Competitive research, Economics, Marketing
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers. A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from